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EGO Powersports
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Adventure motorcycle, side-by-side, and ATV in a premium powersports showroom

Built for powersports dealerships

Turn your website into a revenue engine.

A WordPress-native operating system for the dealership: inventory, leads, CRM, service, digital retail, and analytics — one system instead of six to ten tools that don't share a customer.

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1
Platform replaces disconnected tools
24/7
AI chat and lead capture
5+
Marketplaces from one inventory
  • Motorcycle
  • ATV
  • UTV
  • Snow
  • Marine
  • Powersports

Connected dealership stack

Works with the tools you already use.

See every integration
  • Lightspeed DMS
  • OpenAI
  • Twilio
  • Stripe Connect
  • Photoroom
  • KBB / Black Book
  • DocuSign
  • Meta and Google

The problem every dealer knows

Most stores are running on duct tape.

Inventory lives in one system. Leads arrive in five forms. Service is a phone call. Marketing is a hope. Nobody can say which visitor almost bought a bike last Tuesday.

  • Scattered leads in email inboxes
  • Bikes listed manually on five marketplaces
  • No follow-up when someone leaves your site
  • Staff answering the same questions over and over
  • Service bays booked by sticky notes
  • Zero visibility into what's actually working

What this platform does instead

  • Every lead in one place
  • Every unit syndicated automatically
  • Visitors who leave get brought back
  • AI handles routine questions 24/7
  • Customers book service online
  • You see who's ready to buy — and act on it

Five ways this grows the store

Organized around what moves the needle.

Scroll through the platform, one growth lever at a time.

01 / 05

01

Sell more units

Get bikes in front of more buyers, everywhere they shop.

  • One listing, every marketplace

    Inventory feeds CycleTrader, Google Vehicle Ads, Facebook Marketplace, eBay Motors, and Craigslist. Change a price once and it updates everywhere.

  • Deposits that lock the unit

    Serious shoppers put money down from your site. Funds are held until the deal closes, the unit is locked, and your team is notified instantly.

  • AI listings and pricing

    Generate listing copy from photos and specs, then compare the unit to local comps and days on the lot before you set the price.

  • Digital retail

    Trade-in valuation, financing, F&I, credit application, and e-signature in one guided flow — with a real dealership behind it.

02

Capture every lead

One inbox for test rides, trade-ins, financing, parts, and contact.

  • Customer Hub

    Forms, chat, and reserve requests land in one place, deduplicated by email and scored so the hottest leads rise to the top.

  • AI chat that knows your inventory

    A 24/7 assistant answers questions about stock, financing, service, and test rides, then hands off to a person in one click.

  • Follow-up that doesn't go cold

    Email and text sequences nurture people who aren't ready today, route them to the right department, and log every touchpoint.

03

Win visitors back

See who's browsing, what they want, and how close they are to buying.

  • First-party intent

    Track which units they viewed, whether they compared, started financing, or opened reserve — without renting that data from Google.

  • Different follow-up for bikes and gear

    Parts and gear can get a time-limited shop offer. Inventory follow-up invites a test ride, financing, or a question. Units are never discounted this way.

  • A site that adapts

    First-time browsers see inventory. Someone comparing sport bikes sees a test ride. Service customers see maintenance reminders.

  • Monday morning, in plain English

    AI summarizes traffic, leads, and inventory: what's working, what isn't, and what to do next.

04

Fill the service bays

Customers book online. You control the calendar.

  • Guided booking

    Customers pick their bike, choose a service, and take an open slot. Optional deposits and SMS reminders cut no-shows.

  • Maintenance upsells

    When they book, mileage is checked against the schedule so overdue work is offered before the advisor has to remember it.

  • Parts, gear, and storage

    Shop-by-bike e-commerce, installation booking, parts requests, and winter storage packages with capacity limits and online checkout.

05

Market smarter

Spend less to be found by the people already shopping.

  • SEO built for powersports

    Every unit, service page, and event gets meta tags, structured data, and landing pages that can rank for searches like a model for sale in your city.

  • Pixels that track revenue

    Facebook and Google fire on inventory views, reserve starts, form submissions, and purchases — so you know which ads produced a deposit.

  • Content and events

    AI drafts local riding guides and model reviews for your review. Ride nights, demo days, and open houses take RSVPs and become leads.

See everything included

One customer record

One connected ride.

Browse, inquire, reserve or buy, book service, then review. Every step uses the same inventory and the same customer.

  1. 01Browse
  2. 02Inquire or chat
  3. 03Reserve or buy
  4. 04Service
  5. 05Review

Suggested packages

Start where the store is. Add modules as you grow.

Digital presence

Launch

Core, inventory, forms, Customer Hub, CRM, SEO, marketing, and events.

Revenue ops

Grow

Launch, plus service booking, vehicle reserve, Stripe payments, and listing syndication.

Full digital retail

Lead

Grow, plus the deal desk, AI tools, analytics, trade valuations, and DocuSign.

Map your current stack

A day in the store.

Without the platformWith the platform
A shopper visits at 10pm, has questions, and leaves.AI chat answers, captures their email, and starts a follow-up sequence.
You manually post a new bike to CycleTrader, Facebook, and your website.You add the bike once. Copy is generated. It syndicates everywhere.
A hot test-ride lead sits in an email for two days.It lands in Customer Hub, scored and routed, with an SMS confirmation in seconds.
Someone views three bikes and never calls.You see the units. Next morning they get an invite to ride, finance, or ask a question.
Someone browses helmets and gear and doesn't buy.They get a shop offer on the gear they viewed. Inventory bikes stay full price.
A service advisor spends ten minutes booking an oil change.The customer books online, picks their bike, pays a deposit, and gets a reminder.
The owner asks how the website is doing. Nobody has an answer.Monday's summary: traffic, high-intent visitors, and reserves started.

This isn't just another website.

WordPress you own

A brandable storefront on WordPress: inventory, leads, service, and digital retail in one dealer-owned system. Your DMS stays the financial system of record.

You own the data

CRM, My Garage, service history, and first-party analytics live on your site. When a visitor is ready to buy, you know before they fill out a form.

AI that your team approves

Listings, prices, customer questions, blog drafts, and the weekly summary. Your people review. The software does the heavy lifting.

One vendor

Inventory, CRM, chat, analytics, payments, service, and marketing come from one team. One platform. One support call.

The business case

Conservative numbers for a mid-size dealer.

At $2,500–$4,000 gross profit per unit, one extra sale a month from better capture and follow-up covers the platform. Plug in your store's numbers to see the rest.

Scenario

New and used, all categories.

$

Front and back end combined.

$

Labor and parts billed through the shop.

$

Meta, Google, marketplaces, and retargeting.

$

Loaded cost for the people doing follow-up and listings.

Estimated monthly gain

$10,483

  • Extra units$6,000

    2.0 more a month

  • Service$2,400

    10% more at 60% margin

  • Staff time$1,083

    10 hours a week back

  • Ad spend$1,000

    20% more efficient

Platform cost
$1,499/mo
Net monthly
$8,984
Net per year
$107,802
Return
7.0x
Payback
Month one

Estimates, not guarantees. Parts and gear sales are not included. Setup is spread over 12 months in platform cost.

Request a demo

What getting started looks like.

  1. Week 1–2

    Foundation

    Dealer settings, inventory import, and a live site with browse, search, lead forms, and CRM.

  2. Week 3–4

    Revenue tools

    Online reservations, service scheduling, the parts shop, and payment processing.

  3. Week 5–6

    Growth engine

    Analytics, AI chat, retargeting, listing syndication, and SEO.

  4. Ongoing

    Optimization

    AI insights, personalization, blog content, and tuning from real dealership data.

Your dealership deserves more than a brochure

A salesperson, service advisor, and analyst — working 24/7.

Request a walkthrough or tell us you're ready to start.

What do you want to do?

We use this only to follow up about the EGO Dealer Platform. Company background lives at egodetroit.com.